What is Public Relations?

PUBLIC RELATIONS
POSITIONING
Crucial to
Market Approach
PROFESSIONAL
WRITING

Imperative to
Explain Business
MEDIA
RELATIONS

Relations With
Opinion Leaders
CORPORATE
COMMUNICATIONS

Targeted
Activites
PERIODIC
EVENTS
Positioning
Formula
Releases Editors/Writers Emerging
Business
"Innovation
Marketing Kit"™
Research
Surveys &
Focus Groups
Social Media Editorial
Opportunities
Determining
Target
Audiences
Company/
Product
Launches
Case Studies
Social Media Media/Speaker
Training
Event
Planning
Bylined
Articles
Develop
Tight
Messages
Business Press Investor
Communications
Newsletters
Electronic,
Printed
Competitive
Analysis
Research
Analysts
Crisis
Preparedness
Elevator
Pitch
Selling
Story Ideas
Speeches
Web Content
Seek Awards
Speaking
Forums
Trade Show
Press

Eiler PR, A Michigan Public Relations Agency

Eiler PR is an Ann Arbor, Michigan based public relations agency serving the Midwest. Our sweet spot is emerging companies in the $1 to $100 million revenue range in high tech, financial services, biotech and healthcare. These are usually privately held firms that must carefully target their marketing to gain the best return on investment.

About Eiler PR's Services

Any business runs on a value proposition that benefits its customers. We help you define that value, then communicate it to the people who matter — customers, prospects, influencers. We engage the people you must reach by driving your business's workings to their best performance by encompassing all communications into crisp, focused, relevant PR messages that convey your business's products and services.

About Public Relations

"PR" propels business success.

PR is the most credible communication method to influence buyers and inform constituents. It typically provides the best return-on-investment of all marketing methods. It is believable, highly credible because information appears in third-party media and is authored by journalists who seek sound news to report.

Eiler Communications • 4712 Breezewood Court • Ann Arbor, Michigan 48103 • map
Phone: 734-761-3399 •
©2011 Eiler Communications