“You write it all up and we’ll revise it, polish the writing and use it.”
-- Tom Trimmer has been CEO of four technology companies, all of which attained solid market share and were sold.
He continues:
“I’ve been burned by six PR firms. They would always turn things back over to me to write because they did not understand the various businesses I engaged them for.
“I retained Eiler several years back to do PR for grapeVINE Technologies, a knowledge management software company in Michigan and Silicon Valley. We made a knowledge chart that allowed users to accumulate knowledge about customers, competitors, industry news, sales and marketing products and technology.
“Our experience with Eiler was unique to any of the PR firms we ever dealt with in the management of the emerging businesses that I ran. Their people worked to understand our business – the product, markets, buyers and differences of our product to competitive ones.
“Eiler people understood our business as well as our sales people and they were able to translate that knowledge into effective, highly targeted PR and analyst relationships that resulted in creating a great “buzz.” This eventually ended with Netscape acquiring the business.”
Eiler Gets Our Business
"We have people inside our mortgage business who do not understand the business as well as Eiler does. They constantly investigate and learns about all our products and services and thereby are able top represent us to all media without issue."
-- Stan Rhodes, vice chairman and former president, ABN AMRO Mortgage Group
ABN AMRO Mortgage Groups and its various units, including InterFirst, mortgage.com, AMCAP, National Lending Center and its Financial Institutions Group, have worked closely with Eiler Communications on our public relations strategy, messaging and tactics since 1998. This effective relationship has benefited both our business and Eiler as it has built expertise with trade, regional and national writers and editors who cover the vast mortgage business.
They make us feel like their most important client and get extraordinary results over the past several years. In fact, in 2005, the media coverage in terms of ad cost exceeded $8.3 million.
We have had a lot of favorable press in consumer publications including The Washington Post, USA Today, Newsweek and the syndicated "Ask the Mortgage Professor," as well as trade publications including American Banker, National Mortgage News, Mortgage Banking, and U.S. Banker.