EILER COMMUNICATIONS PROMOTES
JENNIFER CORNELL TO
DIRECTOR OF CLIENT SERVICES
Ann Arbor, Mich. - Eiler Communications
named Jennifer Cornell, vice president, a seasoned PR strategist
and media relations expert, to the new position of director of
client relations. She will be responsible for working with all
of the firm's
clients to develop marketing and PR strategies and programs as
well as direct implementation of client work.
Cornell joined Eiler in 2000 and has moved from an account assistant
to account executive, account supervisor and vice president. Her
primary experience has been developing strategies to help clients
reach target audiences with creative information that sets them
apart from competitors. She has extensive experience in high tech,
biotech and financial services.
Cornell was named Automation Alley's Member of the Year in
2004. She currently chairs its Technology Business committee.
Cornell works closely with Larry T. Eiler, the firm's co-founder
and chairman, to build innovative approaches for clients to reach
their target audiences through new media, print and broadcast media
and other channels. She is responsible for relationships with
existing
clients and works with new clients, primarily emerging business
in high tech, biotech, financial services and healthcare, to develop
focused, results-oriented PR programs that support clients'
marketing activities.
Cornell is a graduate of Alma College, where she earned a bachelor
of arts degree in communications. She serves on the board of directors
at St. Paul of the Cross Passionist Retreat Center in Detroit.
Previously, Cornell served as a disaster spokesperson for the
southeast Michigan
chapter of the American Red Cross.
In addition to her role at Eiler, Cornell is a fitness enthusiast,
recently earning certification to serve as a personal trainer
from
the American Council on Exercise. She is also CrossFit Level Two
certified, enabling her to develop an array of training programs
for personal training clients.
EILER VICE PRESIDENT JENNIFER CORNELL
IS ACE CERTIFIED
Jennifer Cornell, VP and valuable asset of Eiler Communications,
recently received personal trainer certification from the American
Counsel on Exercise (ACE). With this certification, Jennifer is
able to provide one-on-one physical training.
Jennifer's desire to help others and her passion for exercise
drove her to become certified. By successfully passing the ACE
Personal Trainer certification exam, Jennifer demonstrated her
knowledge
of exercise science, nutrition, fitness assessment, exercise programming,
instructional and spotting techniques.
Jennifer engaged in rigorous preparation through classes and
practical hands-on instruction to become ACE certified. She learned
a great
deal about muscle input/output, muscle interaction,
isolation of muscle groupings, and how to modify workouts according
to body types and personal goals.
This is not Jennifer's first exercise certification; she
is also CrossFit Level Two certified. She earned this certification
over the past year and has been teaching Boot Camp and CrossFit
classes since January 2006. Unlike ACE, which is a written test,
CrossFit is a physical test that includes proper execution of a
range of movements from basic, like squats, to complex, like Olympic
lifting.
Jennifer said she plans to continue both of her certifications
until she "loses passion for being a physical trainer."
To keep these certifications, Jennifer will need to attend a number
of seminars and training activities to show her understanding
of
new training techniques and methods.
By combining the ACE and CrossFit certifications, Jennifer is able
to showcase her knowledge of exercise while correctly demonstrating
maneuvers whenever necessary. Jennifer believes that she has finally
become a complete personal trainer and is looking forward to putting
these certifications to use by helping others achieve their goals.
Jennifer currently has no set teaching schedule, but will begin
offering CrossFit classes and personal training on a regular basis
with the opening of HyperfitUSA's gym in Ann Arbor in August 2006.
INSIGHT FROM EILER INTERNS
KATIE SYLVESTER AND JEREMY VANALSTYNE:
INTERNSHIPS CREATE A BETTER CHANCE FOR SURVIVAL IN THE “REAL
WORLD”
By Katie Sylvester and Jeremy VanAlstyne
The learning environment in a classroom is significantly different
from that of a workplace. Transitioning between the two can be
difficult for young adults coming out of college. One way some
college programs are making the adjustment easier is to encourage
real world
experience before graduation.
Internships are a great opportunity for students to test the waters
of a career they are considering while gaining insight and advice
from those in their chosen field.
We see differences between the environments more clearly since
coming into our internships at Eiler. Here, we are presented with
chances to learn outside of a curriculum, which can limit learning
to only what is in front of us. At the same time, we are able to
create opportunities to excel, as opposed to working solely to get
a grade.
Concepts like teamwork, responsibility and professionalism have
become more than just words our professors like to throw around.
We experience each on a daily basis.
In classes, students are expected to take the information they
are given and accept it. In our internships, we are encouraged
to
ask questions and pursue personal interests. We are surrounded
by a team of mentors who encourage us to keep improving.
As we are encouraged and pushed outside our comfort zones, we
are gaining an edge in the competitive world. These days, companies
are looking for a college graduate with more than just a degree.
Practical experience is fast becoming a requirement of entry-level
positions; it is this kind of practical experience that we are
gaining at Eiler.
Not only do we, as students, benefit from an internship, the company,
in this case Eiler, stands to benefit as well. Fresh minds can bring
fresh ideas to the workplace. A new writing style can help keep
things interesting. And someone new in the office can help drive
away monotony.
At Eiler we are learning what it takes to be professionals. There
are no horror stories of making copies all day and fetching coffee
time and time again. We assist in market research, writing case
studies, pitching ideas and writing press releases.
The practice and experience we gained from textbooks and class
projects have built a foundation for our futures, but our engagement
in the “real world” is helping us to build the rest
for ourselves. When we graduate college in a few short months,
we
will be prepared to enter the professional PR world, thanks to
the combination of classes, projects and our internships at Eiler.
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