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Eiler Communications
Launches Blog |
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Shortly after celebrating 20 years of providing marketing and public relations services to established and emerging companies, Eiler Communications looked toward the future and launched its first blog, The Byline, last month. The Byline offers PR and marketing insights through weekly contributions from the Eiler team. Starting this month, Eiler’s bi-monthly newsletter Above the Fold will contain timely and relevant articles from the blog at the links below. “In our close work with the media industry
we’ve seen
how blogs have quickly become news sources in addition to social
networks,” said Jenn Cornell, Eiler’s vice president
and director of client services. “We look forward
to starting
our own dialogue about the business of PR.” Eiler welcomes
visitors and comments on the new blog at http://blog.eilerpr.com/,
also accessible directly from the Eiler web
site. |
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“Brand Yourself,” Eiler Chairman Advises Business Leaders |
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| Larry Eiler, chairman of Eiler Communications, addressed members of Automation Alley last month as part of organization’s Business-to-Business Lead Generation Series. Automation Alley promotes the growth of Southeast Michigan’s technology economy with workforce and business development initiatives. Eiler’s presentation, entitled “Magic to Branding Yourself” provided tips for increasing both individual and business visibility. To view the presentation, please click here. | ||||||||||
Eiler Takes to the Kitchen at the Ronald McDonald House |
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The Eiler team bonded as they prepared a meal for Ann Arbor’s Ronald McDonald House (RMH) on May 8. RMH provides a “home away from home” for the families of seriously ill children receiving treatment in nearby hospitals, and the organization welcomes group volunteers to provide daily home-cooked meals for its guests. To find out more about how you and your business can get involved with RMH, please visit http://www.rmhc.com, or call the Ann Arbor chapter directly at (734) 994-4442.
Eiler Communications
pictured at the Ronald McDonald House of Ann Arbor. |
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Eco-marketing:
It’s not easy being green |
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| With gas prices continually on
the rise, recognizable and reported changes to the
environment globally,
and movies like “An Inconvenient Truth” flying off the
shelf, it’s no wonder that companies are thinking
green marketing
is a smart strategy to adopt. Marketing 101 teaches that the most
successful marketing efforts tie into consumer psyche
– speaking
to consumers in a way that weaves your message into issues on their
mind. Click here to read the full article. |
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Michigan,
Yes! |
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I have long been
a proponent
of the emerging business sector to tell the story of
what Michigan
really is on its way to becoming. . . Now there is solid evidence
that this trend has some legs and there are lots of
knowledge workers
in the state to work in this emerging business sector. |
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Social
Media Disrupting Information Channels |
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| Whither Goest Media?
We are all
aware of the move of consumers to get information faster online. We
observe this daily and the trends in advertising that
have been emerging
now for some years keep showing huge growth in online services not
just for search, but for ads. Concurrent to this mass movement is
the oft-cited decline in print ads. Click here to read the full article. |
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Eiler Communications is a
public relations
and marketing communications firm in Ann Arbor, Mich., servicing
established and emerging companies in the technology, financial
services, biotechnology and healthcare industries. |
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Principal Areas of
Expertise:
Positioning Professional writing Media relations Marketing and corporate communications Investor and client relations |
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Eiler Communications 900 Victors Way Suite 180 Ann Arbor, Michigan 48108 Phone: (734) 761-3399 Fax: (734) 761-3724 sandy@eilerpr.com |