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Eiler Communications
Announces Two Promotions |
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Eiler Communications has promoted Rebecca Wagner to Account Executive from Assistant Account Executive and Nicole Burguess to Assistant Account Executive from Account Coordinator. In her new role, Rebecca is responsible for client strategy and execution. As assistant account executive, Nicole will play a primary role in implementation and creative planning. Both Rebecca and Nicole continue to provide professional writing and media relations services for their clients.
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Two Interns Join Eiler for the Summer |
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| Eiler Communications has hired
two summer interns to assist with research and account
work. The Eiler
Communications team is excited to have the fresh, young
minds of Danielle
Pasiuk and Mike Massey. "Eiler believes in directly involving our interns in public relations activities and daily project work," said Sandy Eiler, president of the firm. "We are thrilled to have Danielle and Mike on board this summer." Danielle Pasiuk is studying integrative public
relations at Central
Michigan University (CMU) and will graduate in August.
At CMU, Danielle
was involved in Public Relations Student Society of America and
PR Central, a student-run public relations firm. Mike
Massey attends
the University of Michigan, where he is a varsity
athlete and working
towards his liberal arts degree with a concentration in
marketing. |
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How
PR Surpassed Advertising in Business Marketing |
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| We found out 18
months ago that
most people have no concrete understanding of PR. They
think because
they sponsor something, or advertise somewhere, they are entitled
to “free space” or the placement of their news release.
In the continuing drive to educate people about what PR
offers –
and its 27 products as detailed on www.eilerpr.com, I
offer this analysis
of Why PR has Surpassed Advertising as the most credible
way to build
awareness of your business and products. Click here to read the full article. |
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Wild
West Web 2.0: The value of professional writing in a
lawless frontier
of widely published amateurs |
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What happens to
language when
people are both encouraged to write and encouraged not to write
properly? How can we maintain some sense of law and order on the
frontier of new media? What is the role of the
professional writer
- someone who knows how to clearly, concisely and
accurately communicate
– in a system that doesn’t seem to uphold
any standards? |
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Meet
the Press: Understanding the world of reporters is
crucial to media
relations |
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| Media relations, one
of the most
powerful tools of public relations, can be difficult for businesses
to understand. The tight deadlines and long lead times of reporters
are often hard adjustments when beginning relationships
with the press.
To make it more complicated, different kinds of media
prefer different
styles of outreach. Here are some general guidelines for how your
company can best work with the media, with whom timing is
everything…
Click here to read the full article. |
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Eiler Communications is a
public relations
and marketing communications firm in Ann Arbor, Mich., servicing
established and emerging companies in the technology, financial
services, biotechnology and healthcare industries. |
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Principal Areas of
Expertise:
Positioning Professional writing Media relations Marketing and corporate communications Investor and client relations |
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Eiler Communications 900 Victors Way Suite 180 Ann Arbor, Michigan 48108 Phone: (734) 761-3399 Fax: (734) 761-3724 sandy@eilerpr.com |