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Eiler Appoints
Linda Aubuchon Vice President of Client Services |
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Eiler Communications welcomes Linda Aubuchon as vice president of client services. Linda’s primary responsibilities include business development, high-level strategic planning and implementation. Prior to her role at Eiler, Linda managed public relations for
RepairClinic.com and directed communications for five General Motors
stamping plants. She previously worked in community affairs and
employee communications for Blue Cross Blue Shield of Michigan,
was a communications specialist at EDS in Flint and successfully
ran the Canton Diet Center as an entrepreneur. Linda has a B.A.
in communication with an emphasis in public relations from Michigan
State University. She also has an M.A. in organizational communication
and public relations from Wayne State University. |
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Eiler Communications Announces Client Engagement With the Linux Box Corporation |
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| The Linux Box Corporation (Linux Box) is an ISO 9001:2000 certified, privately-held project management and consulting practice specializing in open source technology and the Linux platform. Since 1999, Linux Box has provided high-quality, customized open source software design, development, knowledge transfer and support services to customers spanning numerous vertical markets. Linux Box also commits 20 percent of its budget to research and development aimed at providing free software to the open source community. Eiler primarily provides Linux Box with media relations strategy and services. "Linux Box is a highly successful Ann Arbor company that has
been broadening its national reach for many years," noted Nicole
Burguess, assistant account executive, "I look forward to helping
the company continue its growth and enhance its brand awareness
through targeted PR activities." |
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Larry Eiler Joins Google, Pure Visibility on E2detroit Panel: "The Makings of a Successful Internet Marketing Strategy" |
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| Eiler Communications Chairman Larry Eiler will moderate "The Makings of a Successful Internet Marketing Strategy," a panel discussion of useful Internet marketing and new media strategies, at the third annual E2detroit conference on October 2. The panel takes place at Wayne State University and includes Google AdWords strategist Matthew Neagle, Linda Girard, co-founder and CEO of Pure Visibility and Apurvi Desai, marketing and public relations manager of Asterand. The E2detroit forum, which promotes entrepreneurship and economic diversity, is an opportunity for local business leaders to share insights and techniques for launching start-ups and sustaining growth. Business owners, venture capitalists, angel investors and other members of the Michigan business community will be in attendance. For more information about E2detroit or to purchase tickets, please visit www.E2detroit.com. |
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And
the strategic PR tactic of the year is… the award |
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| Awards build credibility and
visibility, enhance industry leadership and build your company’s
market recognition. Pursuing award opportunities can enhance industry
leadership and build your company’s market recognition with
the kind of credibility that accomplishes more than any advertising
campaign. Click here to read the full article. |
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The
star-making power of grassroots marketing |
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With these creative advancements
in our marketing world, anyone can get the word spread about their
product, company, or even themselves. . . |
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Harry
Potter and the early book reviews: the gray area of press embargoes |
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| The final fate of Harry and his
posse has been speculated ad nauseum by fans and media, and an uber-strict
publisher’s embargo on the books has only fueled the frenzy
to find out how it all ends. But those crazy kids the New York Times
and Baltimore Sun skipped class to smoke in the bathroom – they
not only obtained copies but also published reviews days in advance
of the release. Click here to read the full article. |
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National
coverage for local organizations |
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| How do you tell your organization’s
story to a larger national audience? Here are a few tricks of the
PR trade that can help you fit within the editorial scope of your
target national publications… Click here to read the full article. |
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Sick
of election 2008 sound bites already? Maybe viral videos are the
cure |
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| The 18-to-35-year-old demographic
is notorious for truancy at the polls and an aversion to televised
presidential debates. Will things change when YouTube partners with
CNN on the Republican and Democratic primary debates? Click here to read the full article. |
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Getting
the most out of your PR firm |
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| Achieving success with a PR firm
hinges on two-way communication. Over the course of 20 years in this
business the successful agency-client relationships are the ones that
follow these guidelines… Click here to read the full article. |
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Eiler Communications is a public relations
and marketing communications firm in Ann Arbor, Mich., servicing
established and emerging companies in the technology, financial
services, biotechnology and healthcare industries. |
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Principal Areas of Expertise:
Positioning Professional writing Media relations Marketing and corporate communications Investor and client relations |
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Eiler Communications 900 Victors Way Suite 180 Ann Arbor, Michigan 48108 Phone: (734) 761-3399 Fax: (734) 761-3724 sandy@eilerpr.com |