For Immediate Release
Contact: Jennifer Cornell
Eiler Communications
734-761-3399
Jenn@EilerPR.com
ANN ARBOR, MICH. -- Jan. 18, 2005 -- Q LTD, a graphic design and marketing firm, and Eiler Communications, a public relations and marketing firm, announced they have been selected by NuStep, Inc., the maker of exercise equipment that promotes health and well being among people of all ages.
Q LTD and Eiler have collaborated to provide a full service communications campaign to NuStep, including research, design, marketing, advertising, and public and media relations.
"NuStep is driving into new markets – consumer and international – and our team needs more firepower to bolster awareness and educate people on the benefits of physical activity,” said Steve Sarns, vice president of sales and marketing at NuStep.
NuStep’s products include the NuStep®TRS 4000 Recumbent Cross Trainer that was designed and developed by exercise physiologists, ergonomic specialists, and health professionals working with everyday people to engineer an effective and safe, low-impact exerciser. Offering a safe and challenging workout, the NuStep®TRS 4000 is used by health clubs, YMCAs, health and wellness centers, hospital fitness centers, physical therapy centers, and cardiac rehab clinics worldwide. NuStep was founded in 1987 by Dick and Norma Sarns.
About Q LTD
Founded in 1981, Q LTD specializes in corporate identity, information
design and interactive media. Q designs, writes, develops and implements
creative and strategic communication programs for a broad array of
clients, particularly those in the technology, health care, education,
arts and entertainment sector. Q clients include ACM SIGGRAPH, The
Ark, Gene Codes Corporation, Terumo Cardiovascular Systems and the
University of Michigan Ross School of Business. For more information,
visit Q’s Web site: www.qltd.com.
About Eiler Communications
Founded in 1987, Eiler provides public relations and marketing counsel
and research to a diverse client base in financial services, consumer
products, pharmaceutical, biotech and high-tech. Clients include the
ABN AMRO Mortgage Group, Avery Dennison, the Michigan Venture Capital
Association, Pfizer, the Eastern Michigan University College of Business,
the Ann Arbor IT Zone, CrimeCog, Clarity, HelpSource, and others. For
more information, visit www.EilerPR.com.
# # #