Journalists at major business publications, television and radio outlets, and increasingly, in new media news organizations, generally cover specific “beats” and are assigned to uncover, and cover, stories within their beat.
Eiler Communications’ team of media relations experts can find the reporters that cover your company’s beat and attract their attention.
Finding the right reporter can seem straight forward… until you review a media outlet’s editorial staff and discover that there are five reporters who cover health care. Which of the five is the best person to reach with your story?
Reaching the right reporter is the best way to ensure coverage for your company. Through Eiler Communications’ press release services, you will get the most media coverage for your company.
Eiler Communications can help determine the best reporter with whom to share your press release. For instance, some reporters are syndicated, meaning their articles appear in newspapers across the country. Securing an interview and subsequent story placement with a syndicated reporter is a time and cost-effective way to have your story splashed across a wide variety of media outlets.
Eiler Communications’ expertise is rooted in its ability to help maximize your exposure and reach by effectively utilizing media and developing relationships with key writers who matter in your market.
By finding the best reporter to tell your story, Eiler Communication’s press release services increase sales by reaching potential customers and business partners with your story—a story Eiler Communications can help you tell in the most effective and compelling way possible.
