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We have done more than 1,000 such pieces that outline the problem someone had, the solution provided by our client and the results after use of our client’s product for some period of time.
Writing case studies for public relations is an old, tried and true method to get across through a user the benefits and attributes of a product without making undue claims of being too boastful.
A standout example of our work in this area was the Unisys “PMIP™” program. Called the “Product Marketing Information Program,” this two-part activity focused on developing and placing articles and speakers for Unisys. Articles were case studies of how customers used the firm’s 4GL software and related products while marketing and technical experts spoke at significant software and user forums around the nation.
We developed and published 62 case studies in key trade magazines and placed 16 speakers in forums important to Unisys
This type of story has been used to convey knowledge of a broad range of emerging businesses in IT, biotech, financial services and healthcare.
Public relations case studies help you sell by giving precise examples of how your products work in the real world.