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PUBLIC RELATIONS
Positioning Professional
Writing
Media
Relations
Corporate
Communication
Periodic
Events
Positioning
Formula
Releases Editors/
Writers
Emerging
Business
"Innovation
Marketing
Kit" ™
Research
Surveys
& Focus
Groups
Social Media Editorial
Opportunities
Determining
Target
Audiences
Social Media Media/
Speaker
Training
Company/
Product
Launches
Case
Studies
Develop
Tight
Messages
Business
Press
Investor
Communications
Event
Planning
Bylined
Articles
Research
Analysts
Competitive
Analysis
Crisis
Preparedness
Newsletters
Electronic,
Printed
Selling
Story Ideas
Elevator
Pitch
Seek Awards
Speeches
Speaking Forums
Web
Content
Trade Show
Press

Public Relations
Professional Writing

Case Studies
How will it help me sell?

We have done more than 1,000 such pieces that outline the problem someone had, the solution provided by our client and the results after use of our client’s product for some period of time.

Writing case studies for public relations is an old, tried and true method to get across through a user the benefits and attributes of a product without making undue claims of being too boastful.

A standout example of our work in this area was the Unisys “PMIP™” program. Called the “Product Marketing Information Program,” this two-part activity focused on developing and placing articles and speakers for Unisys. Articles were case studies of how customers used the firm’s 4GL software and related products while marketing and technical experts spoke at significant software and user forums around the nation.

We developed and published 62 case studies in key trade magazines and placed 16 speakers in forums important to Unisys

This type of story has been used to convey knowledge of a broad range of emerging businesses in IT, biotech, financial services and healthcare.

Public relations case studies help you sell by giving precise examples of how your products work in the real world.

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