Do you need coaching to speak before an important audience? To meet with press or analysts?
Are you prepared for a crisis that may involve your business and its products or people?
Do you know how to differentiate investor and corporate communications from product and marketing communications?
Do you know who you are communicating to? It is not “the general public” because there are always segments more relevant than this mass.
Companies have a need to relate corporate information by targeting who they must reach.
For ABN AMRO Mortgage, Silver Cube, Unison Software and many other emerging businesses, we trained executives how to speak and practiced with them to insure they did not “clutch up” in front of an important audience.
For JP Industries, we developed corporate communications aimed at original equipment manufacturers – big car companies that made bodies, chassis and frames.
For JP Enterprises, we developed communications aimed at automotive aftermarket customers. It made products sold through auto supply houses and used by car owners to replace gaskets, insert new mats and add mirrors. Vastly different from OEMs and the need to relate different information.
For Machine Vision, Network Express, Diffracto and a host of other emerging technology firms, we wrote annual reports and other investor communications.
Public relations communications always need to answer one simple question:
Who are we trying to reach and what do we want them to know?
