Crises often occur in the business and it is prudent to anticipate and plan for how to handle such events when they arise. This preparation means you will not be beholden to ad hoc reaction.
You need to plan for the unexpected – a rumor, product failure, security problem, fire, theft, death, accident, disgruntled employees, an e-mail campaign by unhappy customers or others.
You need a “zero tolerance for surprises” policy and a plan that prepares key people for any eventuality.
What is the nature of the problem? How do you intend to tell employees, families, customers, shareholders, suppliers, and the community at large? How will you work with media either locally, in the region or nationally? Who will be the spokesperson? What is the command chain for approval to make announcements?
Our “Plan for the Unexpected™” program is a guideline to drive you to a business crisis recovery plan.
The benefits of this plan are uninterrupted business growth and activity and cost avoidance of financial resources and people’s time to resolve an issue rather than running the business.
Business crisis management may not help you sell, but it certainly averts the diversion of resources to a crisis and allows normal continuance of business.
