Topics that will be covered in your industry’s most important trade publication are planned annually, so writers at these publications know that, for instance, in July, they’ve got to fill their publication with articles related to a planned, specific topic. These editorial calendars provide PR pros with editorial opportunities that can serve as an excellent tool for telling a client’s story.
Using an in-house system to monitor and track various publications’ editorial calendars, Eiler Communications can find the perfect opportunities to get your company in front of key writers and reporters.
* Through its research and planning, Eiler Communications discovered that a key trade publication for NuStep, Inc. was planning a story related to cardiac rehabilitation in an upcoming issue. Eiler was able to pitch the publication’s editor a story related to NuStep’s usefulness in cardiac care, piquing their interest and meeting their needs in a thoughtful, timely manner. The result: NuStep was favorably covered in a key trade publication that is read by physical therapists, the company’s most influential customer base.
Editorial opportunities allow Eiler Communications to provide media outlets with information they need for planned, upcoming stories. Editorial opportunities generate ink by providing editors and writers with messages at the time they need this information the most.
Editorial opportunities leverage your expertise and keeps your company visible in key target media outlets, generating the interest and raising the awareness that drive sales.
