Public Relations
Media Relations
Editors/Writers
How will it help me sell?
Ever read about a competitor in a newspaper or magazine and wonder why your company isn’t receiving media attention?
Or, worse yet, read an unfavorable or inaccurate article about your company?
Strategic media relations is a key component of effective public relations. Eiler Communications specializes in media relations: Reaching the right media outlets—specific writers and editors—with the right message at the right time.
- When ABN AMRO Mortgage Group wanted to leverage media to maximize attention for a new product launch, Eiler Communications coordinated media briefings with key reporters and editors in trade publications as well as consumer media outlets, including the Washington Post and USA Today. The result of Eiler’s work was considerable media coverage of the new product launch that continued after the initial buzz died down. Media relations helped create a leadership persona for ABN AMRO Mortgage Group, credibility that other forms of marketing simply can’t deliver.
- Eiler Communications used media relations to establish the Ann Arbor IT Zone as the area’s only source for technology news and business development. At its inception, the Ann Arbor IT Zone struggled to stand out in a competitive market; to succeed, the Ann Arbor IT Zone needed to not only attract interest in its programs, but differentiate itself from competition—well-established and well-known organizations, such as local Chambers of Commerce. Eiler coordinated media briefings for the IT Zone’s leadership and delivered to local media consistent, interesting news from the Zone that helped the organization develop a brand and maintain visibility, ultimately contributing to the Ann Arbor IT Zone’s growth and viability.
Strategic media relations can drive interest about your company, not only in media outlets, but with your customers and business partners, too. Visibility in media outlets, like trade journals and newspapers, helps keep you top-of-mind and supports your company’s market leadership.
Let us show you how media relations can help drive your business forward.
Gaining exposure in key media outlets raises awareness of your company, its products, and its services with customers and business partners, creating a leadership persona that piques interest and helps your company sell.
