This brief description will tell someone what your business is, what it does, what is important about it, who uses it.
Think of the elevator pitch like this:
You encounter someone in the elevator. He knows nothing of your business but asks what you do. To pass the elevator pitch, you have to tell him by the time the elevator gets to the 10th floor. He needs to know what your product is, who should have it, how the users will benefit and how you differ from a competitive product.
Elevator Pitch Sample:
Eiler’s sweet spot is emerging private companies in the $1 to $100 million range that need to focus marketing to their buyers in high tech, financial services, biotech and healthcare. We provide 27 products in five service areas: positioning, writing, media relations, corporate communications and periodic events. The firm is 19 years old, headquartered in Ann Arbor, and serves clients across the Midwest.
Creating an elevator pitch helps you sell by going right at the heart of what you do, for whom, why and with what benefit.
