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Periodic Events

Public Relations Event Planning
How will it help me sell?

All companies have the need to conduct various events during any year. These may be sales meetings, sessions at trade forums or shows, or in the case of a company whose stock is publicly held, annual or other shareholder meetings.

Such events do not just happen. They require detailed advance planning as well as practice.

Business Review “Deals of the Year” Event Planning
Business Review is published across Michigan in four major cities. The Ann Arbor Business Review conceived the idea of a new “Deals of the Year” competition in which its editors and writers would select the best business deals for the year in 10 different categories such as retail, manufacturing, and finance.

Two months before the program, BR needed help to guarantee good attendance, secure speakers and act as overall counsel to plan and conduct the program.

We helped arrange attendance by all winners, secured several area leaders to introduce the winners. The black-tie gala sold out with more than 300 attendees.

San Francisco Heart Institute Event Planning
This well-known heart institute wanted to reach out to general practice physicians in a 100-mile radius across the Bay area. The purpose was to acquaint them with the facilities, expertise of heart physicians and related information about SFHI.

We staged a series of late afternoon and evening seminars, followed by sit-down dinners, which presented the various procedures and experts on the SFHI staff. Our job was to plan the presentations and dinners, determine what GPs to invite and run each of the series of events over two years.

Cop on a Billboard Event Planning
Ameritech sponsored the annual Torch Run in which volunteers raised money for Special Olympics by walking and running a 225-mile route from Northern Michigan into Detroit in the southeast corner of the state.

We drove interest and participation in the event by working with the Detroit Police Department to place one policeman on a billboard near the General Motors headquarters to attract attention of passers-by, media and donors. This type of program had worked well at other venues across the country.

The Macarena dance was popular at the time and we worked with a local hip-hop radio station to invite the audience to come down to a Macarena dance party at the billboard site.

The cop remained on the bill board for five days and the program attracted huge attention with one radio station setting up a studio adjacent to the billboard for a day, newspaper and TV stations coming by for photos and interviews.

The event raised $60,000 in five days – a substantial increase in donations from the fund raising efforts for the same program in prior years.

Public relations event planning helps you sell by attracting customers and people to innovative and newsworthy activities.

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