Newsletters are provided to a well-defined and targeted audience of people and groups interested in your business. They may be corporate or product oriented, or both, and they can be done easily and inexpensively via e-mail, or printed and mailed. Using newsletters for business promotion is important because you can target specific audiences and people who matter to your business and communicate with them in an effective, highly efficient manner.
infoLAB
This database marketing firm serves clients across the nation. One large customer base is tire dealers in all 50 states. Typically, the dealers operate one store in an area of perhaps a 25 mile radius of residential and business customers who come to the retail outlet for tire services, oil and lubrication services or related car-care services and products.
To maintain this base of business on a repeat basis, we provide a printed newsletter service for the dealers with advice on how to get and maintain repeat business – a tough thing to achieve when there are numerous car-care centers in a given market area.
These tips include “direct to customer marketing” tips on how the dealers can maintain contact with customers periodically, advise them of tire-change and “service needed” warnings. The newsletters are sent directly to dealers since most of them do not have PCs or e-mail capability and have only billing and inventory information systems.
This direct marketing provides a return on investment estimated to be six times that of advertising – and at vastly less cost.
| View Sample InfoLab Newsletters: | Winter 2006 |
| Fall 2005 |
Michigan Venture Capital Association
We provide a quarterly newsletter for promoting new developments in investment deals made by the state’s venture firms and related information that gives members up-to-date information on what is going on in investments across the state and Midwest. We do feature reports, VC activities and developments.
The target audience is legislators, entrepreneurs, national VC’s, limited partners and service providers. Each newsletter contains articles on a featured fund, VC-backed company, limited partner, CEO interview. Each issue also contains current information on angel and VC deals and an events calendar.
| View Sample MVCA Newsletters: | January 2006 |
| November 2005 |
NuStep
We provide monthly e-mail newsletter services. The newsletters contain stories about NuStep recumbent cross-trainer products – success stories of how individuals and various physical training and therapy groups help their constituents with this method of exercise.
| View Sample NuStep Newsletters: | Spring 2006 |
| Winter 2006 |
Promotional newsletters help you sell by telling stories and providing useful information about your business to target buyers.
