How do you launch a new product?
Is the planning for a sales meeting, annual meeting or even an all-company meeting left to someone’s assistant?
What kind of research do you do to learn about your competitors, their products, their market share and their strategy?
These are all questions every company faces on occasion.
They are not daily activities. They are not usually part of anyone’s job duties. But they must be properly handled to get the best results.
For periodic public relations events, we provide planning and execution based on handling projects like these:
Public Relations Research
For Pfizer, we compiled lists of community leaders in government, education, healthcare and non-profits. We contacted them to participate in focus groups. We researched at random and selected those in geographic area to receive the survey we developed. The survey was analyzed and results presented to Pfizer.
It turned out that no one in the community knew much of what Pfizer did. We recommended a speaker’s bureau, educational radio ad campaign, reports to the community and reports about the company’s involvement with many area non-profit groups. Pfizer enacted all of these new communications.
We repeated the research process two years later after Pfizer enacted all of these recommendations. The response was showed a huge increase in awareness of Pfizer and the pharmaceutical industry overall.
