Do you have a statement you can make about your business in the few seconds an elevator goes up three floors? An elevator pitch?
Do people easily understand your business?
Do you know how to learn about competitors?
Did you know the formula to determine your position?
Do you have a defining statement that makes you different?
Strategic positioning is the space you occupy and the image you have among users relative to competing products. It is crucial for your approach to the market because you are competing for “share of mind.”
Establishing the proper market position to make your company known is a skill in itself. It should never be allowed to “just happen.” We have a formula that can help you define your business.
For grapevine Technologies, our market positioning services helped establish the company as a knowledge management software firm.
For MEDSTAT, our positioning services built its image as a premium provider of health cost information through developing and nurturing national and trade media contacts relationships.
