A news release is the “who, what, when, where, why and how” of an announcement. It is important because it conveys information that can have interest to media. It will help you sell by spreading information to people who are likely buyers of your product.
A press release is a written or recorded communication directed at members of the news media to announce something deemed newsworthy. Typically, it is e-mailed, faxed or mailed to a writer or editor at newspapers, magazines, radio and television stations and/or television or radio networks. A press release is placed on a web site and serves as a constant bit of information when the site is searched.
Well-written news releases can increase your sales, expose your company to people you target and enhance the image and awareness of your business and products. Examples of poorly written and well written press releases are at this link: www.eilerpr.com/professional-writing.htm.
The availability of new electronic media to reach a target group means the best way to send information is no longer by a printed and mailed release except for public companies where simultaneous disclosure is required.
Press releases help you sell by creating broad awareness of your business and products.
