When an impartial expert validates your company’s viability in the market, and supports the need for your company’s product or service, the importance of credibility becomes clear.
The sell cycle shifts from push to pull as your customers realize that you are the answer they’re seeking.
Research analysts provide this impartial, invaluable credibility. This credibility translates to an elevated position in the market, putting you one step closer further from “sell” to “sale.”
* Eiler Communications connected ABN AMRO Mortgage Group with an important industry analyst for a briefing on the state of the mortgage market and, more specifically, the future uses of technology in the industry. The result of the initial meeting was inclusion of a quote from one of AAMG’s key executives in the analyst’s “state of the market” report as well as several important key points AAMG considered integral to its strategic position within the market. Long term, this analyst continued to rely on AAMG’s regular briefings as a trusted source of information on the market. As a result, AAMG is routinely included in this analyst’s briefings and is often used as a successful case study when he addresses large conferences or conventions.
Eiler Communications helps its clients reach the right analysts for briefings, and helps our clients know the key messages to convey while briefing analysts. In almost all industries, but especially biotechnology, financial services and information technology, analysts play an important role in validating market trends and players.
Research analyst services aren’t right for every company, but for those companies where analysts can boost credibility and visibility, expertise and experience like Eiler Communications’ can make a critical difference.
