Selling the idea of writing a story on your company to a journalist, known to PR pros as “pitching” the story, requires the same expertise as selling your company’s product or service.
Successful story pitching, “selling” your story, involves an acute understanding of media outlets, the stories they cover, the “tone” those stories assume and, well, the ability to make even the most technical story palatable.
Many public relations practitioners assume that knowing the media side of the pitching relationship is the most integral piece of the puzzle. At Eiler, we believe knowing your story, being part of your team, being able to talk about you and your company like it was our own, is of critical importance to a successful pitch.
We focus not only on what media are covering and the best stories to pique their interests, but also the most strategic ways to tell your story. So what you see in print is what you’d tell a potential customer. And what a reporter hears from you is the story they’re interested in writing.
Because the success of your company relies on more than one sale, at Eiler Communications, pitching a story is more than that one article placement. Pitching a story is opening the door to a long-term relationship where our clients become trusted media sources.
Eiler Communications’ media relations expertise enables us to effectively “sell” your story to target media outlets, increasing your name recognition with potential customers and helping you sell your product and services.
