PUBLIC RELATIONS
Positioning Professional
Writing
Media
Relations
Corporate
Communication
Periodic
Events
Positioning
Formula
Releases Editors/
Writers
Emerging
Business
"Innovation
Marketing
Kit" ™
Research
Surveys
& Focus
Groups
Case
Studies
Editorial
Opportunities
Determining
Target
Audiences
Trade Show
Press
Media/
Speaker
Training
Company/
Product
Launches
Bylined
Articles
Develop
Tight
Messages
Business
Press
Investor
Communications
Event
Planning
Newsletters
Electronic,
Printed
Research
Analysts
Competitive
Analysis
Crisis
Preparedness
Selling
Story Ideas
Speeches
Elevator
Pitch
Web
Content
Seek Awards
Speaking Forums
New Media

Engage with a proven leader in high-tech PR and investor relations - put 25 years of expertise in marketing communications to work for you today. Contact us now for a Corporate Communications Audit.

Public Relations
Professional Writing

Top-Notch Writing

Do you paraphrase when you write?

Repeat thoughts over in other words?

Separate verbs from subjects so far the sentences are hard to understand?

Write too long?

Writing right does not just happen.

Good writing is the result of writing, rewriting, focusing on key messages.

There is no one way to write right, but here are some tips:

First, get the content.

Next, determine whom you are writing for and what you want them to know.

Make a plan for the order in which you will state the information.

Get all content down on paper, then organize it into logical order.

A well-written sentence is short, conveys a point clearly and succinctly, and ends.

Remember that the essence of good writing is rewriting.

Eiler Communications • 900 Victors Way, Suite 180 • Ann Arbor, Michigan 48108 • map
Phone: 734-761-3399 • Fax: 734-761-3724
©2007 Eiler Communications